brand-asv

ASV

Life-long motorcyclist, racer, entrepreneur and bicycle industry business leader Bob Morales came up with the idea for the unbreakable motorcycle lever in 1995 when he broke his clutch lever while practicing for a motocross race. Since those early days ASV has sold over a million unbreakable levers worldwide to riders and racers and have expanded from the off-road market into the quad, street and adventure categories and beyond.